Softness meets edgy in Luv AJ's newest collection for Spring/Summer 2011. The lookbook alone is so pretty and with hints of afternoon light and retro clothes, it would make any girl jump with glee. Juxtapose this with the use of metal chains, crystals and rose-gold plated studs, and you kind of get the feeling that all girls good or bad could rock it. Meaning you can wear these killer (pardon the pun) rings, cuffs, body chains or necklaces with your frills and florals or leather and denim.
Oh and you know the best thing about Luv AJ: the fact that no two crystals are the same. Each and everyone is hand picked. That in itself should be a reason to run out and buy one of these super exclusive (and beautifully made) pieces.